The IRC Unit generates, packages, repackages and shares evidence-based information. Since 1996, KRC philosophy that meaningful actionable data is the driver of successful and impactful development programs. The unit executes the institution’s research mandate and makes evidence-based information available to support advocacy, influence policy change, learning and program’s improvement. The IRC Unit disseminates information through different media, including KRC FM radio, mobile cinema, insightful stories, comics, illustrated print, online platforms, public dialogues, barazas and social media. KRC FM radio, the farmers’ voice is especially one of our strategic communication tools through which evidence-based information is disseminated to farming households and citizens.